Internal Comm. + External Comm.

There is a LinkedIn Group Q&A about how effective it would be if a single person handles both internal and external communication. I am glad that almost all the respondents feel that it's far more effective if it's handled by one individual. Consider the synergies and assets of internal communications that external communications leverage to create a lasting impression on the target audience:

• Uniform, integrated content and messaging
• Far deeper understanding of the organization's history, culture and management thought
• The employee as a brand ambassador