Internal Comm. + External Comm.

There is a LinkedIn Group Q&A about how effective it would be if a single person handles both internal and external communication. I am glad that almost all the respondents feel that it's far more effective if it's handled by one individual. Consider the synergies and assets of internal communications that external communications leverage to create a lasting impression on the target audience:

• Uniform, integrated content and messaging
• Far deeper understanding of the organization's history, culture and management thought
• The employee as a brand ambassador

Content for Branding 1

If branding is the promise you want to keep, content is how you ensure that the promise is kept. If branding is about all about how a customer views a company, content is all about the written and spoken text (visuals used only to complement, emphasise and help in recall) used to convince the customer that his perception is correct.