- Improve chances of your email being read.
- Increase chances of your email recipients making conversation with you.
- Enhance your brand recall.
How?
- Your name is displayed fully and correctly.
- Append your team's name to your name so that recipients connect you to your function.
- Let the subject line clearly suggest what the message contains.
- Use keywords in the subject line that you feel recipients will search.
- Use a pleasant font, not the default one.

Really would not recommend the last tip. :) It's very obvious and sensible. But I guess we are dealing with the masses here and the masses have a very shocking sense of what constitutes 'pleasant'.
ReplyDeleteNice blog by the way. :)