What creativity is
- An unseen, unfelt force that makes your readers grasp your message at the full-stop.
- The source of a déjà vu experience that your audience feels many years after they first saw your work.
- The dash of color that has different meanings to different people.
- Using the available or least resources and tools to create an everlasting impression.
- To be differentiated from innovation.
What creativity is not
- The reason your customers buy your products or services.
- An end in itself, but only a means to an end.
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